Privacy Statement for FurnaceCompare.comLast Updated: May 1, 2009
This privacy statement covers the site www.FurnaceCompare.com.
- What personally identifiable information FurnaceCompare collects.
- What personally identifiable information third parties collect through the Web site.
- What organization collects the information.
- How FurnaceCompare uses the information.
- With whom FurnaceCompare may share user information.
- What choices are available to users regarding collection, use and distribution of the information.
- What types of security procedures are in place to protect the loss, misuse or alteration of information under FurnaceCompare control.
- How users can correct any inaccuracies in the information.
If users have questions or concerns regarding this statement, they should contact the privacy officer.
FurnaceCompare is the sole owner of the information collected on www.FurnaceCompare.com. FurnaceCompare collects information from our users at several different points on our Web site.
In order to use some features of this Web site, users are required to complete the registration form. During registration a user is required to give contact information (such as an email address and password). We use this information to contact the user about services on our site for which s/he has expressed interest. It is optional for the user to provide demographic information, but encouraged so we can provide a more personalized experience on our site.
We request information from the user on our order forms. A user must provide financial information (such as credit card number, expiration date and zip code). This information is used for billing purposes and to fulfill customers' orders.
If we have trouble processing an order, the information is used to contact the user.
Lead Request Forms
If a user wants to request that FurnaceCompare.com help them find a contractor, we will gather information from the user about what kind of contractor / service they need, and their contact information. We will then share this information with a company that has a network of contractors, and this information will (to the best of our ability) be shared with the contractors whose services match the user's needs.
We store information that we collect through cookies, log files, clear gifs, and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user's visit to our Web site, and to direct pertinent marketing promotions to them. We do not share the profile that we constuct with other third parties.
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. If users reject the cookie, they may still use our site. The only drawback to this is that the user will be limited in some areas of our site. For example, the user will not be able to log in, or access information which requires that the user be logged in.
Some of our business partners (for example, advertisers) may set cookies when you visit our site as well. However, we have no access to or control over these cookies, once we have given permission for them to advertise on the site.
Third Party Advertising
FurnaceCompare.com advertises on third party websites to attract visitors to its site. Among other techniques, we use a tool known as "remarketing" to advertise to visitors on third party websites that have previously visited FurnaceCompare. (If you've been to FurnaceCompare recently, you are probably more likely than the average web visitor to be interested in our services -- and therefore, we'd like to get our ad in front of you.)
Remarketing works like this: when you come to FurnaceCompare, third-party vendors (including -- but not limited to -- Google) places a small text file known as a "cookie" on your computer. (Setting a cookie is a common and extremely widespread practice on the internet by Google and other third-party ad vendors. They use this cookie to create a record of your web history, for the purpose of more accurately targeting ads.) Once you have left our site, Google may show you an ad for FurnaceCompare while you are visiting other sites. If you would like to opt out of this cookie, you can do so here.
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track users' movement in the aggregate, and gather broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.
Clear Gifs (Web Beacons/Web Bugs)
We may employ (or our third party advertising company may employ) a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs may be tied to users' personally identifiable information.
Clear Gifs can "work with" existing cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited www.companyX.com, which uses an advertising company's clear gif, the Web site (or advertising company) could match the clear gif's identifier and the advertising company's cookie ID number, to show the past online behavior for that computer. This collected information would then be given to the advertising company (or Web site).
In addition, we may use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.
Communications from the Site
Special Offers and Updates
We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections.
If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections.
On rare occasions we reserve the right to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.
We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the user's wishes.
Although we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.
Aggregate Information (non-personally identifiable)
We share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.
Third Party Intermediaries
We use a credit card processing company to bill users for goods and services. To the best of our knowledge, this company does not retain, share, store or use personally identifiable information for any secondary purposes.
In the event FurnaceCompare.com goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred.
Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our site at the point where we ask for information.
Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or contacting us.
This Web site contains links to other sites. Please be aware that we, FurnaceCompare, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. FurnaceCompare will automatically send the friend a one-time email inviting them to visit the site. FurnaceCompare stores this information for the sole purpose of sending this one-time email (and tracking the success of our referral program).
This Web site takes reasonable precautions to protect our users' information.
We do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers that store personally identifiable information are in a secure environment,
If users have any questions about the security at our Web site, users can contact us.
Correcting/Updating/Deleting/Deactivating Personal Information
If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done by contacting Customer Support.
Notification of Changes